I didn’t manage to see the sunrise this morning, would you believe there were too many clouds in the way. Not that I am complaining because our predictable summer drought and heatwave (43.9 degs on Boxing Day I am told) have finally ended. I’m not sure what time last night it started raining but it is, thankfully, still going this morning.

These kind of days always remind me of the (McCains I think) Sweet Corn tv ad where the farmer yells, ‘Marge, the rains are here’. The ad itself is rather corny (no pun intended) and not one of my favourite but obviously the catch phrase works. Which I guess puts it up there with YellowPages (I’m not happy, Jan), Sussans (This goes with that), L’Oreal (Because you’re worth it) and of course the margarine one that is perhaps ETA 5 star (Who knows? Mum knows).

Funnily enough, I know the slogans but I don’t buy the products. I’m sure that’s not had ads are meant to work.

Writing Exercise

Look around where you are sitting at this moment. Pick something within arms reach (pen, notebook, envelopes, chocolate muffin) and write a slogan for it, maybe even the whole ad. Just remember to have fun with it and don’t try to make it too highbrow, most ads are just for everyday people who think the same way you do. Scary huh?